Our Story
Parenting’s a lot. It’s chaos and softness, wild moments and quiet ones. At Toddlekind, we make baby gear that gets it—and still makes your space feel like you. Because growing your family shouldn’t mean losing your vibe.
How It Started
It began with one crawling baby and one big fall on hardwood floors. I couldn’t find a playmat that looked good, felt good, and actually protected her. So I made it. A mat that was soft, wipeable, safe—and so cute it stayed out when guests came over.
The Haven Playmat Changed Everything
We teamed up with foam experts, spoke to toxicologists (yes, really), and launched our first product in 2018. Today, we’re in 50+ countries, still designing with the same mission: Safe for littles. Styled for grownups.
The Name
We’re a German and British family and Toddlekind is a mix of “toddler” and “kind” which means child in German. So it’s the perfect blend of words that reflect our family.
Our Journey
After a year of thoughtful development, we launched our first product—the Haven Playmat—in November 2018. Since then, Toddlekind has evolved into a trusted brand for design-led essentials that support everyday family life. Seven years in, our mission remains the same: to create beautiful, functional spaces for little ones to grow.
Meet Sam
Hi, I’m Sam—mom of three and founder of Toddlekind. This brand was born in my living room, where I was trying to balance motherhood and modern design. Every product we make is for the parents doing the most, while trying to keep it cute.